Matt is an independent visual designer—based in Austin, TX—primarily focused on brand identity, package design, illustration, and custom typography. He's done work with Helms Workshop, Canales & Co., The Butler Bros, and more. Matt is also a metal guitarist, DIY to the bone, and if push came to shove, he'd give up custom typography before music. You can find his work on Instagram @mattthompson and delicious pricing information on his website.

Questions for this interview.

• In December 2023, you posted a graphic on Instagram that said, "Design Pricing...Let's talk about it." What's the story behind that post?
• Can you talk about how you charge your clients for work?
• Can you tell us about your connection to the music industry and why you have messaging specific to musicians on your website?
• Do you think music creeps into your designs or influences your professional work? If it does, how so?
• Do you ever get pushback on your prices? How do you respond to clients who want your services for less money?
• What advice do you have for someone who understands they should be charging more for their work but doesn't know where to start?
• (Listener Question) How do you find new clients? Is it just who you know?
• What characteristics do you look for in a client?
• Which would you give up, playing the guitar or custom typography?

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