This week we chatted with Matt Wilson of MPW Marketing. We discussed the right way to spend on marketing, staying busy year-round, optimizing for conversions, and more.

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0:00 Intro

3:59 Get to know Matt Wilson and MPW Marketing

7:15 The importance of an annual marketing plan

12:38 Marketing for your shoulder seasons

16:48 Why branding makes a big difference

24:41 Getting in front of the right people

32:55 How to split up your marketing spend

47:43 Making your business conversion-ready