On this episode, we spoke with Karine Woodman of 24hr Bookkeeper about how contractors can price their jobs for growth, saving for their businesses, and how staying organized can help you keep your profits.

Learn more about Karine and her team at 24hr Bookkeeper at 24hrbookkeeper.com or call (218) 885-3100.

Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payment tools. Get started at https://go.gethearth.com/3N2ZNYU.

Building your business from the ground up is a lot harder without a solid marketing foundation to get you the customers you need to grow. This week, we’re speaking with Ben Wallace from Contractor Growth System on how contractors can up their marketing game to beat out their competition.

To speak with Ben and learn more about Contractor Growth System visit contractorgrowthsystem.com

Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payment tools. Get started at https://go.gethearth.com/3N2ZNYU.

This week we chatted with Tony Cimino from Rok Financial. We discussed why businesses need financing, how to access it, and how the industry has changed to benefit contractors.

To learn more about Rok Financial, visit rok.biz.

Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payment tools. Get started at https://go.gethearth.com/3N2ZNYU.

This week we chatted with Alan McKenna. Alan has worked with home improvement businesses for decades on implementing rehash into their sales process. We discuss the benefits of implementing rehash, how to get started, and finding success.

To learn more about Alan, visit his website ultimaterainmaker.com.

Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU.

This week we chatted with Michelle Jeppesen on the power of speed to lead, unlocking your business potential with delegation, and making customers feel like a priority.

Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU.

Intro 0:00

3:26 Get to know Michelle and Jill’s Office

6:43 Making your customers feel valued

8:03 How you’re losing money when not picking up the phone

12:57 How 24/7 businesses have changed the industry

14:55 The most important piece of information to get when picking up

19:34 Phone calls are an opportunity for branding

22:10 Why it’s important to delegate

28:18 Cost-effective ways to improve your company’s phone processes

This week we chatted with Matt Wilson of MPW Marketing. We discussed the right way to spend on marketing, staying busy year-round, optimizing for conversions, and more.

Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU.

0:00 Intro

3:59 Get to know Matt Wilson and MPW Marketing

7:15 The importance of an annual marketing plan

12:38 Marketing for your shoulder seasons

16:48 Why branding makes a big difference

24:41 Getting in front of the right people

32:55 How to split up your marketing spend

47:43 Making your business conversion-ready

This week we chatted with Joe Person of Go Time Success Group—a business consulting and technical training company. We discussed what’s keeping businesses from realizing their sales potential, how to sell to specific customer types, and optimizing your sales funnel.

Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU.

Intro: 0:00

Get to know Joe and GoTimeSuccessGroup: 2:42

What holds companies back from transformational change 5:07

Recruiting mindset 7:31

How sales training improves your employee retention 8:26

How you hire for the right attitude 10:30

How to communicate price changes 11:47

Using DISC to identify your customers 13:34

How to use personality profiles to sell 16:09

You’re missing the follow-up 21:02

The power of monitoring the quality assurance of sales ecalls 22:02

Is the one call close dead 28:33

How to build up a salesperson’s confidence 31:26

Building trust in a digital age 35:01

This week, we are joined by National Roof Certification and Inspection Association president Paul Watrous to discuss how education can seal the deal, the value or certifications, and how associations elevate their members.

To learn more about NRCIA and how they can help your roofing business visit http://gethearth.com/mb/nrcia.

Hearth helps you simplify your business and close more jobs with financing, quotes, contracts, invoicing, and payments tools. Get started at https://go.gethearth.com/3N2ZNYU.

0:00 Intro

3:56 Get to know Paul and NRCIA

6:12 How do associations keep their members competitive

9:06 Putting your best foot forward always

11:26 Tapping into the hot real estate market

16:56 Maintenance and roof care plans

22:06 Creating longevity with your customers

25:57 The value in community

This week, we spoke with Ruth King, a “profitability master” that helps small businesses grow by improving their financing processes. Through Business Ventures, Ruth helps small business owners reach their financial goals through training and resources. In this episode, we discussed blockers for creating meaningful change for a business, advice on starting a business, pricing for profit, the difference between profit and wealth, and what to look out for when hiring financial professionals.

If you want to learn more about Ruth and how she can help your business visit ruthkinghvac.com.

3:10 Get to know Ruth King

6:43 Blockers for change

9:56 Three things to do right now to get started

14:25 Net profit per hour pricing model

23:21 The difference between profit and wealth

27:33 The rules for cash savings

30:14 How to manage a bookkeeper and avoid embezzlement

On April 14, we hosted Hearth Pro Talk at our Austin offices. One of our sessions was a panel with three Texas home improvement businesses—Semper Fidelis Construction of New Braunfels, CCR Roofing of Austin, and Risen Foundation Solutions of San Antonio. We were so lucky to have these fellas drop by and share their experiences on growth, marketing, recruiting, and so much more. To learn how Hearth can help you simplify your business and win more jobs visit gethearth.com.   

0:00 Get to know the contractors 

4:35 What did companies get wrong about COVID? 

10:58 Recruiting good employees 

20:25 How do you describe your success? 

24:54 How they’re dealing with inflation 

33:28 Marketing your home improvement business 

40:30 Working with insurance companies