Matters of Creative

Social media content has evolved significantly from mere entertainment because users want authentic lifestyle content. Posting a few times a year on various social media platforms isn't cutting it anymore, yet brands feel overwhelmed when creating a consistent content schedule. How can you generate compelling content that authentically reflects your brand and resonates with consumers?

In this week's Matters of Creative episode, Jenny Ridenour chats with Kelsey Chance, the Founder of Good Chance Creative, about crafting engaging and authentic social media content. Kelsey delves into creating a resonant online brand image, how to showcase your products and services effectively, and AI's dangers in content creation.

Master content creator Kelsey Chance believes that all creative content should incorporate a human touch. This often involves collaborating with professional photographers for on-location photo shoots and combining photography with social media strategies for authentic storytelling and product representation. You can also showcase behind-the-scenes photo shoot content for a genuine, lifestyle-centered social media strategy. Staying on top of the social media landscape by maintaining an active presence and leveraging social trends allows you to build lasting trust with your audience.

To get more inspiration for your next social media campaign, don't miss this episode!

Kelsey Chance is the Founder of Good Chance Creative, and her journey began with her dog's Instagram account going viral, sparking her passion for social media and photography. What started as a side hustle evolved into managing social media for Kroger and now has led to Good Chance Creative.

Good Chance Creative specializes in creating scroll-stopping, human-centric brand content for clients like Domaine Serene, Rustic Bakery, and Sinegal Estate. From photoshoots to influencer campaigns, Kelsey and her talented team excel at crafting compelling narratives that resonate in today's digital landscape.

https://www.linkedin.com/in/kelsey-chance/

https://www.instagram.com/kelseychance/

https://www.goodchancecreative.com/

https://www.instagram.com/goodchancecreative

From consumer interactions to marketing ploys, the digital landscape is undergoing a metamorphosis. How does one navigate such a changing tide, especially when AI plays a pivotal role? What can businesses expect to encounter as this technology evolves? Could AI really change the face of modern advertising and purchasing?

Join Bobbie Bailey in this episode of Matters of Creative as she welcomes Debra Aho Williamson, Chief Analyst at Sonata Insights, who delves into the intricacies of digital disruptions and the rise of AI. Debra highlights the value of curiosity-driven analysis, a deep understanding of consumer behavior as a gateway to harnessing emerging trends, and the potential for new marketing strategies in the ever-evolving technology landscape.

Debra Aho Williamson, a seasoned analyst and trailblazer in digital marketing, shares her journey from a business journalist to becoming an industry leader in digital trends analysis. With her strategic mindset, she emphasizes the evolving patterns of consumer behavior influenced by AI and the impending changes it spells for marketers. She provides insights into the future of the marketing landscape, revealing the human and ethical considerations pivotal in adopting AI technologies. Debra's pragmatic approach toward future trends gives listeners a grounded perspective on how to harness AI intelligently in creative marketing.

Tune in for inspiration on transforming your market strategy through the power of AI.

Debra Aho Williamson is the Chief Analyst at Sonata Insights, an advisory service that provides custom research and education services to social media marketers, marketing agencies, digital publishers, AI startups, and the VC community. She provides cutting-edge, hype-free research to help businesses navigate the convergence of social media and AI. A dynamic analyst and market influencer recognized for her visionary contributions to the digital marketing landscape, Debra previously led social marketing at eMarketer for 17 years.

Recognized as one of the first analysts worldwide to pinpoint the social media trend, Debra has authored over 120 research reports, fostering the advertising industry's understanding and integration of platforms like Facebook and Instagram. Her insights have been featured in thousands of news articles and over 40 TV appearances, including NBC, BBC, Bloomberg, and CNBC.

https://www.linkedin.com/in/debrawilliamson

https://www.sonatainsights.com/

Creativity is not just a buzzword; it's a strategic asset in the dynamic marketing space. But how can you strike a balance between a client's expectations and delivering groundbreaking, innovative work? Can a well-designed onboarding and project management framework bridge the gap between creative aspirations and business objectives?

Join Jenny Ridenour in this episode of Matters of Creative as she chats with Rachel Brown, the Customer Experience Manager at M Agency, who uncovers the facets of client onboarding, management, and retention in today's digital landscape. Rachel illustrates the crucial role played by client feedback, the impact of having a dedicated liaison to navigate creative execution, and the value of a robust onboarding process, ensuring each project's integrity from start to finish.

Rachel Brown crafts exceptional customer experiences and drives projects from concept to creation at M Agency, leveraging the agency's solid onboarding framework and years of experience in the industry. She provides an insider's perspective on cultivating productive client-agency relationships, narrating her transition from a creative producer to a customer experience manager. She explains that to ensure the success of a project, a company needs to establish trust, ensure that everyone's goals are aligned right from the start, and give importance to onboarding details, such as using tailored client questionnaires and implementing effective communication strategies. Rachel's approach underlines the significance of empathy, interpersonal connection, and transparent communication in managing challenges and maintaining project momentum.

Listen today for inspiration on delivering collaborative project experiences that exceed expectations.

Rachel Brown is the Customer Experience Manager at M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. With over eight years of experience in journalism and public relations, she started her career as a creative producer and now excels in project management. At M Agency, Rachel is pivotal in ensuring the seamless execution of projects from conception to completion while maintaining close client connections. Outside of work, she contributes to the Tacoma community through her board membership at the Tacoma Youth Symphony and supports the Rainiers as an ardent fan.

https://www.linkedin.com/in/rachelbrown253/

How can you blend technology and creativity to develop cutting-edge digital marketing strategies? As the digital landscape evolves at breakneck speed, staying ahead requires cultivating an innovative mindset. What is the secret to ensuring every strategy makes a meaningful impact?

In today's Matters of Creative episode, Matt Hirsch, the Director of Digital Marketing at M Agency, joins Rise25's Chad Franzen to unveil the secrets behind winning marketing strategies. Matt talks about the agency collaboration that brought him to marketing, his personal development initiatives, and how AI will alter the digital marketing landscape.

In his role as a digital marketer, Matt Hirsch wears many hats, navigating between teams to ensure each campaign aligns with the current landscape, regardless of the diverse sectors they serve. Digital marketing professionals must remain agile by engaging in continuous learning to stay updated on industry trends in technology and creativity, positioning them at the forefront of their field. Each marketing strategy must have clear goals and KPIs to ensure successful outcomes.

Listen in to learn how to apply the latest marketing strategies to your business.

Matt Hirsch is the Director of Digital Marketing at M Agency, where he oversees the company's digital strategy. With experience in digital innovation at the intersection of people, technology, and brands, Matt has helped business leaders in small companies, startups, and Fortune 100s scale and transform.

Culture is more than just a buzzword; it's a competitive value proposition that can catalyze innovation and creativity and transform employees' lives. How can you create a culture that rewards employees for their work while championing your values?

Join Bobbie Bailey in the latest Matters of Creative episode as she hosts La'Kita Williams, the Founder of CoCreate Work, to talk about developing meaningful organizational cultures. La'Kita addresses the essential growth mindset for leaders, the power of understanding your leadership style, and the exciting future of work cultures that prioritize well-being and flexibility.

With a passion for helping people reach their utmost potential, culture connoisseur La'Kita Williams has identified five components of culture that can boost an organization's performance. These include a shared purpose and values, proprietary systems and processes, workplace autonomy, and success measurements. By supporting leadership growth and development, aligning with employee work trends and needs, and implementing a culture-oriented hiring process, organizations can embody these components and foster widespread impact.

Tune in for more insights on organizational culture and leadership.

La'Kita Williams is the Founder of CoCreate Work, a consulting and leadership development company. She has over 18 years of experience in corporate sales, training, talent management, and organizational development. As a certified professional coach and trained masters-level social worker, La'Kita works with small businesses, founders, and CEOs to plan and design company culture, lead change, and enhance team experiences. She has also been featured and quoted in Harvard Business Review and The New York Times.

https://www.linkedin.com/in/lakitafwilliams/

https://cocreatework.com/

https://go.cocreatework.com/

Digital design and marketing fluctuate constantly, so brands and agencies must refine their messaging and creative strategies to stay abreast of industry changes.

Welcome to this episode of Matters of Creative, where Chad Franzen of Rise25 interviews Jenny Ridenour, the Creative Director at M Agency, about adapting to the changing landscape of design and marketing. Jenny reflects on the challenges and learning curves designers face, including the intense pace of change within the industry and the struggle for continuous innovation.

Having started her creative career using physical mediums like film, marketer and designer Jenny Ridenour had to adjust to the digital realm by remaining agile and embracing continuous learning. In a digital-first environment, she recommends refining visual storytelling methods to capture consumers' limited attention spans. With any digital creative campaign, the storytelling must be authentic and consistent across all platforms to connect and resonate with diverse audiences and create a unified brand experience.

Listen today to learn how to combine the most innovative design, marketing, and creative strategies to elevate your branding.

Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded and helped grow into a seven-figure business and then sold it to continue her creative journey.

https://www.linkedin.com/in/jenny-ridenour/

Women in leadership positions have traditionally faced pushback and discrimination, regardless of their industry. In a male-dominated industry like construction, the barriers to entry and acceptance are even greater.

Join Jenny Ridenour in this episode of Matters of Creative as she welcomes Tammy Birklid, the Owner and President of Merit Construction, who shares her inspiring journey through the construction industry. Tammy talks about transforming workplace discrimination into valuable opportunities, the fundamental qualities of mentors and leaders, and her future leadership goals.

Tammy Birklid is a force of change and an exemplary leader in the male-dominated construction industry. Having ascended from an office assistant to owning a multimillion-dollar construction business, Tammy faced bias from her male counterparts. Rather than let it discourage her, she leveraged the insights she gained from an industry mentor and began championing integrity, mentorship, and inclusive leadership in her company. To catalyze gender equality, Tammy recommends fostering an empathetic and inclusive workplace culture and promoting diversity.

Listen today for inspiration on how you can revolutionize your field and create positive change.

Tammy Birklid is the Owner and President of Merit Construction, a full-service commercial general contractor. With over 25 years of experience in the construction industry, she began as an office assistant before becoming the sole owner of Merit Construction. Tammy is also an industry mentor, empowering others and fostering leadership and inclusive work environments. Her dedication led her to launch Sage Builders, a residential home-building company.

https://www.linkedin.com/in/tammy-birklid-0a47256/

www.meritconstructionnw.com

Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100, a community collective that sets the forum for fundraising for local nonprofits.

Many brands struggle to resonate with their audiences in an ever-changing marketing landscape. What can you learn from an award-winning agency owner about sustaining brand relevance through evolving digital platforms?

With a talent for discovering what makes brands tick, Bobbie Bailey conducts thorough research into the latest marketing strategies and tailors them to brands' unique value propositions. You must recognize your brand's purpose to capitalize on this value and create connected marketing strategies that resonate with consumers. Additionally, leveraging multiple marketing channels keeps your approaches fresh and aligned with consumers' changing preferences.

In this episode of Matters of Creative, Bobbie Bailey, the Founder and CEO of M Agency, joins Chad Franzen of Rise25 to discuss how she champions meaningful marketing. She talks about how M Agency distinguishes itself from the competition, the evolution of the marketing landscape, and the impact of AI in the space.

What distinguishes the marketing industry's leading agencies? These companies must develop a personal brand story, much like a company positioning itself in front of its target audience. Innovative strategies that align with an agency's purpose and influence its clients can be the determining factor between success and failure.

As the visionary trio behind M Agency, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch take a unique approach to branding, web development, and marketing by analyzing their clients' missions and cementing the company's core values. With a team of both visionaries and integrators, M Agency stands out in a competitive market by prioritizing growth, discipline, and collaboration. Bobbie, Jenny, and Matt maintain that your core values should influence your creative and marketing strategies and encompass everything from company culture to client relationships.

Join Bobbie Bailey, Jenny Ridenour, and Matt Hirsch in this episode of Matters of Creative as Chad Franzen of Rise25 interviews them about the components of M Agency's success. Together, they talk about the company's culture creation process, core values, and growth.

Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100, a community collective that sets the forum for fundraising for local nonprofits.

https://www.linkedin.com/in/bobbiebailey/

Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded and helped grow into a seven-figure business and then sold it to continue her creative journey.

https://www.linkedin.com/in/jenny-ridenour/

Matt Hirsch is the Director of Digital Marketing at M Agency, where he oversees the company's digital strategy. With experience in digital innovation at the intersection of people, technology, and brands, Matt has helped business leaders in small companies, startups, and Fortune 100s scale and transform.