English artist Matthew Burrows - founder of Artist Support Pledge, number 37 in ART REVIEW'S Power 100 list 2020, and 2020 Members of the Order of the British Empire (MBE) - talks about building his studio in East Sussex, and why he left London; the perils of ultra-marathoning, including facing his fears (and getting hypothermia); his artist Support Pledge- how and why he started it, its successes, and how it has provided him with a full-time income thru the sales of his works; he also talks about how to set up your own Support Pledge, and who sells well on it and why.