Matthew talks about how 'being a good guy' makes sense in modern selling. He shares his simple yet highly effective SPC (strategy, people, competition) approach, and discusses how being mission-driven helps avoid being drawn into the day-to-day dramas that can become distracting for salespeople. By avoiding this, better focus can be given to the things that make a difference - including building relationships that add value. Is he right that salespeople perform better when they have a more defined personal life plan? Learn more at https://linktr.ee/fredcopestake