Matthew fell into sales and before long he was a top performer at Zoom.

It clicked when he realised that the harder he worked the more money he could earn.

He puts his success down to being able to undertake the same repetitive motions whilst working out how to do more and make it more refined.

Perhaps being a champion latte artist had something to do with this and certainly where he draws his inspiration from did and still does.

Our conversation switches from past to present and future with a particular focus on the impact AI can have.

He shares how he is already using elements of this as he launches a new and highly targeted business.

Will AI reduce the importance of people in the sales process?