Think back and picture it in your mind’s eye. You…your younger self…with just a few hundred dollars and a dream, launch your business.
The first few years aren’t easy. It’s a real struggle. It’s hard work. It’s early mornings and late nights…and lots…yes, lots of coffee.
But there was a moment; a spark, somewhere along the road, somewhere, sometime…when it all changed.
Your phone started ringing a tad more than it did before. Your emails started picking up. Your clients came back a second, a third time. Interest started to grow. Your follows, likes, shares, interactions, awareness increased.
Then…the moment of jubilation. That red ink turned into black ink. You turned a profit.
Why does this story matter? Because stories matter. More importantly, storytelling matters.
Tomorrow we’ll talk about why your customers love stories. We’ll talk about the stories that matter to them and how telling the right stories can get you their business.