Maximize the Moment: The Strategy Behind the Influencer

A live podcast recording at Samsung 837 (@samsungmobileusa) featuring three top New York City-based influencers:

Troy Brooks (@troy_brooks) is a wellness professional and fitness trainer at Liftonic (@liftonicnyc). Troy combines mindset, training, and nutrition as a means to all-around wellness. He is also the co-host of Off The Strength, a men’s health and lifestyle podcast.

Natasha Eubanks (@natasharenee) is an entrepreneur, body positive advocate and fashion extraordinaire. She is the founder of The YBF(@theybf_daily @theybfpodcast), an online celebrity gossip publication, and also has been a host for many events in the 837 space over the last few months.

Dyandra Raye (@dyandraraye ) is an entrepreneur and avid lifestyle, travel and fashion blogger. She advocates for diversity in the fashion industry through her various platforms and is launching her own luxury vegan shoe line, Jo-Anne Vernay (@joannevernay),  in 2020. 

Episode Summary:

The panel discussed the strategy behind building your brand as an influencer and the importance of finding your unique voice that is true to who you are. During the live recording, we shared our personal journeys of brand building and finding our unique voice in the ever-changing influencer landscape. We hope our journeys inspire you to start thinking about your personal brand and overall goals, especially with the New Year right around the corner.

NY Creative Director and Artist Liam Alexander (@leeumrulez) joins me at Samsung 837 (@samsungmobileusa) in New York City to offer us a master class on art, how to empower the new younger generation to save our world, and Kanye West's ethos! Liam shares the importance of writing your own story, good or bad, versus trying to recreate someone else story again. Spoiler Alert: I can be billionaire, but I can't be Kylie Jenner. Ugh.

Eric Thomas, Founder of Quintessential Gentleman, and  NYC attorney Marcus Sandifer joins panel discussion to help me understand why society thinks mermaids are real, how we feel about Beyonce' featuring the Lion King, and what it means to be a quintessential man of color in 2019!