Max Diesing runs Maximum Underground, an alternative music shop located in Prague’s Old Town for many years. In fact the American says he is just about to mark his business’s “33 and a third” birthday as a fixture on the city’s alternative music scene. But what was it like setting up an independent store here just a couple of years after the Velvet Revolution? And what motivates him to keep running the business after all this time? We spoke at the store on Jílská St.