Max Emma discusses the success and challenges of starting a bookkeeping service, the main services offered, and how they differentiate from competitors. He also covers training, support for franchisees, semi-absentee ownership, the ideal franchisee profile, and growth plans.

(0:00) Introduction of Max Emma

(0:21) Overview of bookkeeping's success

(1:05) Challenges faced when starting bookkeeping

(3:06) Main services offered by bookkeeping

(5:14) Differentiation from other bookkeeping services

(6:03) Training and support provided to franchisees

(9:13) Semi-absentee ownership possibilities

(10:20) Ideal franchisee profile

(11:52) Current number of franchisees and growth plans

(16:54) Contact information and closing remarks