Innovation - or practical creativity - is mainly about making new ideas useful. This is the first part of a chapter from The Innovation Book by Max Mckeown which offers a definition of innovation, a short history of human creativity and introduces several leading thinkers about how ideas are generated, shared, and made helpful.

Here's the introduction to The Innovation Book read by the author, Dr. Max Mckeown. Its your roadmap to creating powerful innovations that deliver success in a collective world.

Adaptability is the most important human trait. This excerpt from Max Mckeown's book examines neural plasticity, how hard it is to say you're wrong, and how better ideas compete with old ideas. The full version is available from www.audible.com

www.audible.co.uk/adaptability

Author Max Mckeown reads from Unshrink, a book about interdependence and the power in designing organisations for the best of

potential in the service of humanity.

Excerpt from The Strategy Book by Max Mckeown. Available in paperback, kindle and ibooks format. This is a master class in strategic thinking to help you to powerfully shape your future.

Alan Jordan, CEO of Bookbuzz, reviews Adaptability on www.newstalk.ie with Chris Donoghue.

You can't create brilliant strategy without becoming a strategic thinker. In this excerpt from the best-selling The Strategy Book, Mckeown explains the importance of two questions: Why & Why Not.

The Strategy Book delivers the most important, practical knowledge on using strategy to deliver success in a competitive world and so you can get what you want from your business.

The Strategy Book is an essential read for any leader or manager, explaining how strategy can help them get the results they want and engage people with the strategy they create.

Readers can depend upon The Strategy Book to help them understand what strategy can do for them and how to create powerful strategies, based on what we know about the science of strategy.

The Strategy Book is an extremely practical, fully cross-referenced guide to strategy that is easy to use time and time again. It can be read as a whole or readers can dip into the easy-to-read, bite-size sections as and when they need to deal with a particular issue.

The Strategy Book includes practical advice and expert tips about strategy, techniques and approaches, and includes punchy, memorable examples from real leaders winning (and losing) with real world strategies. (Available at all good book shops!)

#creativity #DaVinci #innovation #mckeown

Innovation rocks. It rolls. It makes the world go round. In a definitive set of home truths, you'll discover how to harness the power of innovation to increase creativity, collaboration and profit. Are you ready to change the world? (Excerpt read by the Author Max Mckeown).

Once you have a strategy in place, you will want to know how well it's doing. You don't just want to measure financial performance. The financial implications of a strategy are usually not immediate. There are lots of areas that contribute to the success of a strategy.

(This is an excerpt from The Strategy Book by Max Mckeown - Paperback and Kindle)