In this episode of Alooba’s Objective Hiring Show, Tim interviews Max Métral, Data Analytics Director at Activision. Max shares his insights on the importance of soft skills over hard skills in data roles, why being data-informed is preferable to being data-driven, and the challenges of CV analysis amid a high volume of applicants driven by passion for iconic brands like F1, Manchester City FC, and Activision. They discuss the changing landscape of sports and gaming analytics, how industry similarities can be leveraged, the impact of AI in hiring processes, and strategies for candidates to stand out in a crowded job market. Throughout the conversation, Max emphasizes the value of curiosity, passion, and business-savvy in making data-driven decisions that lead to impactful results.