Watch on YouTube.

UC Today's Kieran Devlin speaks to Martin Mahler, Chairman at Akixi and data and analytics expert.

In this session, we discuss the following:

• The key challenges contact centres are facing in 2024 and how analytics can help address them 
• Practical use cases of how can be invaluable in contact centres 
• How data can provide visibility for improving productivity and creating cost efficiencies

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