On episode five of COVID-19 Retail Pulse: Live, Ryan and Joe are joined by Ryan Babenzien, CEO of Brooklyn-based luxury sneakers company GREATS, a WITHIN client. 

Some key takeaways from our talk today were:

How to maximize your cash flow by focusing on metrics other than CPA or ROAS to increase profit without more spend

How SMS has become a top channel for GREATS during the outbreak even though only 1/4 of marketers use it

Ways to adapt your messaging for COVID-19 authentically and effectively

Giving back through initiatives like BRANDS X BETTER

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/