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In this podcast episode, we sit down with Marta Janek, Programmatic Advertising expert and Team Leader at XNW, to explore the ins and outs of programmatic advertising. You’ll learn when programmatic is the perfect solution and when it might just be wasting your budget.
We'll dive into how to measure performance, the areas of digital marketing where programmatic shines, and why staying focused and ensuring your brand is mature enough for this approach is crucial. And of course, we'll break down the costs—why it can be expensive and what factors drive that price up.
Our website: https://mta.digital/
By MTA DigitalIn this podcast episode, we sit down with Marta Janek, Programmatic Advertising expert and Team Leader at XNW, to explore the ins and outs of programmatic advertising. You’ll learn when programmatic is the perfect solution and when it might just be wasting your budget.
We'll dive into how to measure performance, the areas of digital marketing where programmatic shines, and why staying focused and ensuring your brand is mature enough for this approach is crucial. And of course, we'll break down the costs—why it can be expensive and what factors drive that price up.
Our website: https://mta.digital/