Let's Talk Digital

In this episode of Let's Talk Digital, we sit down with Jacek Matuszewski, team leader at Force of Nature, EU team at MTA Digital. With a deep background in SEO and a focus on transforming digital marketing strategies, Jacek shares his insights on creating effective marketing frameworks, data-driven decision-making, and the importance of transparency in agency-client relationships.🚀 What you’ll learn in this episode:- How to leverage data to drive real business results and growth.- Why traditional marketing metrics like ROAS might not be enough.- The role of performance marketing in e-commerce and digital-first businesses.- Key questions every marketer should ask to optimize their strategy.- The future of digital marketing frameworks and how to build one that works.- Insights on how marketers in the U.S. and Europe approach performance marketing differently.Jacek also dives into his team's approach to incrementality testing, predictive analytics, and the challenges of scaling with new channels. If you're a marketer or strategist looking to take your performance marketing to the next level, this episode is filled with actionable advice and expert insights.🎧 Tune in now and elevate your digital marketing strategy with MTA Digital!#PerformanceMarketing #DigitalStrategy #MarketingFramework #DataDriven #AgencyLife

In this episode of Let's Talk Digital, we sit down with Radek Wiejek, project manager and leader of the Force of Nature EU team at MTA Digital. With extensive experience managing marketing projects across Europe and the US, Radek shares invaluable insights on the key differences in agency work, client expectations, and communication styles between these regions.🚀 What you'll learn in this episode:

• Why American clients expect constant communication and storytelling.
• How project management differs between US and European marketing agencies.
• The key role of adaptability in agency work.
• Why Americans prioritize brand consistency over growth.
• How to handle clients who demand more than your team can handle.
• Why storytelling and connecting data to business goals is crucial for success.
• How European marketers can learn from US agencies—and vice versa.

Radek also shares real-world project management challenges, including handling high-pressure client expectations, managing external teams, and balancing communication with execution. If you're a marketing strategist, project manager, or agency leader, this episode is packed with practical takeaways to help you thrive in international digital marketing.🎧 Tune in now to stay ahead of the curve!#marketingstrategy #digitalmarketing #projectmanagement #agencylife

In this episode of Let’s Talk Digital, we sit down with Piotr Ostapkowicz, a Marketing Strategist and former Project Manager at MTA Digital, to explore how he helped scale Novakid, an online education platform, from a small startup to a major player across Europe.Piotr shares firsthand insights into:✅ The strategy behind scaling digital campaigns across 10+ countries.✅ How Google Ads, Meta Ads, influencer marketing, and programmatic advertising fueled growth.✅ Key lessons in managing massive budgets and why flexibility was essential.✅ How COVID-19 accelerated digital transformation and reshaped marketing strategies.✅ Building trust with clients – why agency-client relationships make or break success.We’ll also discuss what it takes to run a high-stakes, multi-channel marketing operation, manage a team of 30+ specialists, and pivot strategies in real-time to meet evolving market demands.If you're interested in scaling your brand, optimizing ad spend, and learning from real-world case studies, this episode is a must-listen! 🚀#digitalmarketing #growthstrategy #performanceads #scalingbusiness

In this episode of Let's Talk Digital, we sit down with Rado Kmita, founder of MTA Digital, marketing analytics expert, and digital strategy geek. We explore the future of digital marketing, the impact of AI and automation, and how marketers must evolve to stay ahead.🚀 What you'll learn in this episode:- Why AI won’t take your job, but it will change it- Why AI and automation are both disrupting and simplifying marketing.- How data fragmentation is creating challenges for attribution and analytics.- The new role of strategists in agencies and in-house teams.- How creative strategy and content marketing are becoming even more crucial.- Why marketers need an investor mindset to allocate budgets effectively.- The future of digital marketing agencies and why specialization is key.Rado shares his predictions on how agencies will survive the AI wave, how the US market is shaping the future of marketing, and why a new type of consultant is emerging to connect the dots in digital strategy.If you're a CMO, marketer, or agency leader, this episode is a must-listen to prepare for what's ahead! 🎧#marketinginnovation #marketinganalytics #marketingstrategy #adtech

In this episode of Let's Talk Digital, we welcome Ada Roszak, a Paid Social Specialist with a passion for Pinterest and over three years of experience at MTA. Together, we uncover the unique opportunities Pinterest offers to advertisers and why it’s more than just a platform for pretty pictures.

#PinterestMarketing #SocialMediaAds #DigitalMarketing

In this episode, we sit down with Jakub Michalak, a Creative Strategist and Paid Social Specialist, to explore the ever-evolving world of social media advertising and the creative strategies that drive results. Jakub shares his expertise on crafting campaigns that capture attention, stop the scroll, and convert audiences into loyal customers.

In this episode, we sit down with Mikołaj Polaczyk, a UX design specialist, to dive deep into the world of user experience and its powerful impact on business. You’ll discover how UX can drive brand recognition, build customer loyalty, and ultimately fuel growth.

In this podcast episode, we sit down with Marta Janek, Programmatic Advertising expert and Team Leader at XNW, to explore the ins and outs of programmatic advertising. You’ll learn when programmatic is the perfect solution and when it might just be wasting your budget.

We'll dive into how to measure performance, the areas of digital marketing where programmatic shines, and why staying focused and ensuring your brand is mature enough for this approach is crucial. And of course, we'll break down the costs—why it can be expensive and what factors drive that price up.

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