Let's Talk Digital

Why Storytelling & Strategy Matter More Than Ever in Marketing Agencies?


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In this episode of Let's Talk Digital, we sit down with Radek Wiejek, project manager and leader of the Force of Nature EU team at MTA Digital. With extensive experience managing marketing projects across Europe and the US, Radek shares invaluable insights on the key differences in agency work, client expectations, and communication styles between these regions.🚀 What you'll learn in this episode:

  • Why American clients expect constant communication and storytelling.
  • How project management differs between US and European marketing agencies.
  • The key role of adaptability in agency work.
  • Why Americans prioritize brand consistency over growth.
  • How to handle clients who demand more than your team can handle.
  • Why storytelling and connecting data to business goals is crucial for success.
  • How European marketers can learn from US agencies—and vice versa.

Radek also shares real-world project management challenges, including handling high-pressure client expectations, managing external teams, and balancing communication with execution. If you're a marketing strategist, project manager, or agency leader, this episode is packed with practical takeaways to help you thrive in international digital marketing.🎧 Tune in now to stay ahead of the curve!#marketingstrategy #digitalmarketing #projectmanagement #agencylife

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Let's Talk DigitalBy MTA Digital