Maximize Your Brand with Markeith Braden

A business is not a business unless that business has clients or customers. The number one reason why you are in business, is to be able to provide value to individuals who need the service or the product you have.

In this episode, we're going to be talking about how do you connect and communicate to those clients, so they become individuals who want to patronize your business and be someone who markets your business word of mouth.

Today I interview Colin Jeffries Co-Host of the Rethink Marketing Podcast. Colin has over a decade of experience helping businesses reach the right audiences at the right time with messages that galvanize to action.

His background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to help organizations grow.

Colin has honed his skills by serving in a wide array of industries, including SaaS, financial services, hospitality, home improvement, consulting, and life sciences.

He currently co-hosts The Rethink Marketing Podcast, leads marketing initiatives for BrightView, and serves in advisory roles for several growing companies.

Most often when starting a business, we talk a lot about strategy, building relationships, making sure that you know your ideal client or customer.

Additionally, we talk about how to plan appropriately for scale, but rarely do you hear people talk about the mindset of being an entrepreneur or a small business owner. Rarely, do you hear people talk about spiritual principles as it pertains to business.

My guest today is going to talk to us about the mindset of being an entrepreneur and some spiritual principles that we can apply in order to make sure the foundation for our business is exactly what it needs to be in order to grow a profitable and very successful business.

Arjun Rai is a NYC based entrepreneur who is on a mission to support small businesses with the power of visualized data science and artificial intelligence for digital marketing at HelloWoofy.com.

A firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets. He has raised from professional investors and personally invested nearly $500,000 in pre-seed VC funding as well as obtained corporate partners (including Fortune 500 companies, such as Microsoft and Google) resulting in over $135,000 in strategic resources.

How do you position yourself to become the go-to person in your niche or in your industry?

How do you position yourself that people know that you are the authority in the thing or in the industry for which you want to place your value and your name at?

Well, in this episode, we're going to be talking about commanding your brand, and how you really position yourself in a way that people know that you are the go-to person and you are the authority in your niche and in your industry.

Today's guest is all about helping us command our brand, similar to me, helping you to maximize your brand.

My guest today Jeremy Slate, the founder of the Create Your Own Life Podcast, which studies the highest performers in the world.

Jeremy was the top podcast to listen to by INC Magazine in 2019 and Millennial Influencer to follow in 2018 by Buzzfeed.

He's also a contributing editor of New Theory Magazine and Grit Daily. After his success in podcasting, Jeremy and his wife, Brielle, founded Command Your Brand to help visionary founders use the power of podcasts to change the world.

Being intentional is about bringing a commitment, focus, and attention to something important to you. If you want to be intentional every day you need to get clear upfront about what you want to achieve and then take action on achieving it.

In this podcast episode I interview Miara Shaw, LIFE & BUSINESS STRATEGIST AND TRANSFORMATIONAL SPEAKER.

Miara and I discuss the significance of being intentional, so you can stop being busy and unproductive.

Known as "Maven Miara", Miara Shaw uses her witty, very direct, and action-oriented style of speaking and coaching to provide heartfelt motivation and solutions to overcome barriers.

She has over 25 years of corporate experience and the knowledge she gained as a natural gas trader in stress management, work-life balance, and profit creation has helped her transition to a successful public speaker & entrepreneur.

Each week I share with you my tagline, "I help Corporate Executives and high level Career Professionals to maximize and monetize their personal brands online, so they stop being the best secret and become known and paid for their expertise.

In this episode, we're going to be talking about how you can become known through podcasting and paid by creating your own online course. I believe that podcasting and creating your online course go hand and hand, and I'm looking forward to the information that's going to be shared.

I haven't created my own online course, but having a podcast is a great start. I'm looking forward to this episode, because I'm going to be implementing the things that my guest will be sharing.

My guest today is Melissa Guller.

Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. She's produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.

Bigger picture, Melissa loves to teach entrepreneurs. She's a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she's helped nearly 2,000 podcasters through her Wit & Wire programs, and she's on a mission to help more diverse business owners earn money online doing work they love.

Free Masterclass: witandwire.com/maximizeyourbrand

Personal branding is crucial to cultivating a successful career. Marketing yourself and your career as a brand is more than just about creative business cards or pretty fonts– it's about how you present yourself to potential clients, customers, and anyone else imperative to your career.

Your brand is an indication of what you have to offer, and can make or break your success. It's also indicative of confidence, credibility, and an ability to priortize.

In this episode, we will be discussing Tips for Building and Online Personal Brand for Growing Your Career.

My guest today, is Larnell Vickers, CEO and Founder of Larnell Vickers Enterprises, LLC, a firm positioned in matching great to great organizations and supporting individuals to live from their highest and best self both in career and life.

Larnell Vickers is an experienced executive coach and talent professional within the social good/impact space with over 10+ years of experience.

From one-on-one executive coaching, to talent placement and talent recruitment and hiring; he has worked with non-profits, educational organizations and for-profits to help enhance and drive forward their strategic talent plans.

Also, he has worked tirelessly to help organizations to get very clear about their "who" when hiring and to then identify top talent that is game changing for the organization.

Today, marketing is very much about engineering the customer experience. Creativity, once the focal point of creating a marketing campaign, has been superseded by analytics, which in themselves are used to drive creativity.

The new marketing business model is powered by technology and data analysis – and driving engagement, customer experience and revenue is the focus of insightful business outcomes.

There is a term for this type of marketing. That term is called Digital Marketing.

Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

In this episode I interview Digital Marketing expert Saunder Schroder, Chief Marketing Officer at Disruptive Advertising.

Throughout his career, Schroeder has been able to personally grow half a dozen businesses and have helped grow hundreds of other businesses by creating digital marketing strategies and helping scale two digital marketing agencies.

Saunder has also created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.

We all have a purpose. We all have significance, & every single day we have to make a choice between whether we're going to walk in faith or allow fear to keep us back.

In this episode I talk with Carlisha Williams Bradley, who knows all about choosing Faith over fear, because she wrote a book about it. This episode is going to be motivating, inspiring and help you to get into action & activate your faith.

Carlisha Williams Bradley is an award-winning executive leader, education advocate, and coach. Carlisha lends her expertise and voice as a champion for women and girls worldwide as the founder of Women Empowering Nations (WEN), a nonprofit devoted to the leadership development of girls of the African diaspora.

Under Carlisha's direction, WEN has had a transformative effect on the globe, having created measurable opportunities for thousands of girls in the United States and Africa.

With more and more females breaking into the world of entrepreneurship, there is one thing that becomes inevitable: more Mompreneurs. Women all around the world are breaking the mould more than ever, taking control of their lives and destiny through the vehicle of entrepreneurship.

Despite what people may think, mompreneurs don't take their foot off the gas once they've had kids - many push even harder, as they know the livelihood of their kids depends on them.

This week I interview on of my favorite mompreneurs, LeShawnda Fitzgerald, Founder of Ready For Spanish.

LeShawnda Fitzgerald is a passionate mother of two, and creative entrepreneur who brings excellence and new vision in all pursuits.

She is a Master Teacher and through her innovativeness she founded Ready For Spanish, a program that enhances children knowledge of the Spanish language and culture.

She has created numerous educational materials for both Corporate America and many educational settings.

As a result of her great expertise in various subjects, she has hosted workshops and speaks regularly on topics related to education, entrepreneurship, motherhood and empowerment.

An irony of human life is that we all possess a higher purpose, yet many of us have no idea what it is. Have you ever asked yourself, "What is my purpose here? Am I meant to do more with my life than take care of myself?" So how do you discover your higher purpose?

In this episode, I share an interview I did with speaker and author Robert Kennedy III. After 10 years in the classroom as a science teacher in the state of Massachusetts, he has founded and run several businesses including an online training development firm. Currently, he speaks and trains organizations on leadership communication and relationship-building.