Marketing and branding—what’s the difference, and why does it matter? In this episode of Skytale Insights, host Ben Hernandez sits down with Erica Crawford, President at Influx Marketing, to break down the essential components of a strong marketing strategy for medical practices.

With over 15 years of experience in PR and digital marketing—including 5+ years focused on medical aesthetics—Erica shares expert insights on patient acquisition, retention, and sustainable growth. Whether you’re a solo provider or scaling to multiple locations, this conversation is packed with actionable takeaways to help you attract and keep the right patients.

• The key differences between branding and marketing—and why both are crucial
• The most effective marketing channels for medical practices and how to leverage them
• Strategies for retaining patients and maximizing lifetime value
• How to future-proof your marketing strategy in a rapidly evolving industry

Tune in now to elevate your practice’s marketing game! 

Connect with Erica:

• LinkedIn
• Influx Marketing Website

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