Lori Highby is the CEO and founder of Keystone Click, a digital marketing agency. She’s been in the marketing business for the last 20 years. Her podcast, Social Capital, around networking and marketing by interviewing global leaders in these spaces. This week, episode 39 of Listeners to Leads is about increasing your thought leadership through podcasting with Lori Highby! 

In this episode of Listeners to Leads, Lori Highby is sharing the importance of understanding your audience in order to make a marketable podcast and actionable steps you can take right now to encourage your guests to share your show. 

Lori and I also chat about the following: 

• Why someone should start with their niche if they want to use their podcast to become a thought leader.
• What thought leadership is and how it’s a strong focus on educating and adding value to your audience that makes that distinction.
• How best to utilize your thought leadership to lead your audience to buy your product or service in your podcast episodes.
• Making your show easy for guests and audience listeners to share so that they actually share and your podcast grows.

Thought leadership cannot be assumed; it has to be earned through educating and providing high value to your audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH LORI HIGHBY:

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Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

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LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.