Maximize Your Tradeshow Spend ROI

This episode is timely.   The production pipeline is filling up.  You need to call your exhibit house today!  August 1 will be too late for your September 20th Tradeshow.

How to engage your attendees pre-show with Twitter.   What are the 4 Twitter Handles (and hashtags) you should know for your show?   What should you do 15 minutes prior to opening?   How about at lunch?    This "Return on Engagement" is worth your time prior to your next tradeshow.  

Pace of Ownership is a mentality.   It started coming together for me when I went to Afghanistan for 10 months.   The great part is it may have come together there - but it is how I have been performing my entire career.

So stay tuned.  We will have some fun over the next few podcasts!