Beyond The Pump

Maximizing Client Lifetime Value – The Key to Long-Term Profitability


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In this episode of Beyond the Pump, we're wrapping up our Profit Per Acquisition (PPA) series with the most crucial factor: Client Lifetime Value (LTV). Understanding how much a client spends with you over their journey can make or break your coaching business.
What you’ll learn:
-Why LTV is the highest leverage number in your business
-The two ways to increase your LTV instantly
-How to reduce churn and retain clients longer
-The hidden trap of programmatic churn (and how to avoid it)
-Why good coaching = good business
Enjoy!
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Beyond The PumpBy Andrew Garritson, Stephen Kopshaw