In this episode of Outperform we discuss customer lifetime value in affiliate marketing and what brands -- especially those with subscription or reoccurring services -- need to do to effectively maximize that performance element in their affiliate programs.

In this episode you'll learn:

• Why customer lifetime value has increased in importance for most brands.
• How understanding customer lifetime value helps brands get a better return on their ad spend.
• Types of partners brands can work with via their affiliate program to extend their customer lifetime value.
• What brands can do with all the customer lifetime value data they’ve acquired to reinforce and promote desired behaviors from the consumer via their affiliate program.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.