In direct sales, a performance bonus is merited at meeting or surpassing certain combined criteria such as personal sales, team group volume and having a set business growth. Epixel’s data indicates that top earners sometimes focus on a middle position with their business, not maximizing sales but following a “Volume Velocity Principle” holding at 70-80% of peak, gaining momentum. Growth in small, reliable increments — often through “social volume clusters” (say, teams of 3-5) over a 90-day sprint — is more sustainable. Predictive analytics and improved customer experience also contribute. Over all, bonus systems will become more tech-driven, transparent and socially conscious.