Annual supply sales of contact lenses are rapidly becoming a game-changer for optometry practices, presenting an opportunity to merge profitability with enhanced patient care. As optometrists navigate a market increasingly influenced by online retail, they face the crucial question: How can annual supply sales be optimized to benefit both the practice and the patient? This strategic focus is not just about boosting immediate profits—it's about fostering long-term patient loyalty and streamlining operations in an era where convenience is king.

Dr. Jennifer Palombi, the head of professional education and development at CooperVision, and Dr. Jennifer Stewart, the Chief Vision Officer of OD Perspectives, delve into annual supply sales on the ECP Viewpoints Podcast. They address the pivotal role of annual supply capture in optometry practices and explore actionable strategies for optimizing these sales.

Key discussion points include:

- The direct impact of annual supply sales on patient retention and practice revenue

- The importance of streamlining the process to make it easy for patients to commit to annual supplies

- The strategic approach to patient conversations that shift the mindset from transactional to relational, emphasizing the benefits of annual supplies for patient eye health and compliance.

Dr. Jennifer Stewart is renowned for her business acumen and recent venture into starting a new practice from scratch. With a wealth of experience in optometry, both as a practitioner and a consultant, Dr. Stewart brings valuable insights into effectively managing a practice and enhancing patient care through strategic sales.