Direct selling is a successful business model. Distributors play a vital role in the business growth. The distributors joining the company are categorized into 8 types.  

Digital entrepreneur: The direct sales companies use social media platforms such as Instagram, Facebook etc to educate the customers and build customer relationships. Distributors post relevant and helpful content to generate potential leads. They can engage their customers through comments, lives, direct messaging etc. They can also promote their other revenue streams such as affiliate purchasing, course creation, consulting services, etc. 

Semi-professional distributors: Here direct sales are used as a part time job with their full-time job. For example, an individual working in the direct selling industry can integrate wellness products with their product recommendations. By this the rand authenticity and customer trust is also increased. Customer trust is increased because the products are referred by trusted and reliable source.