In this interview, Gerry shares why employers need to focus attention on the candidate experience to stay ahead in today's candidate-driven talent market and the factors that determine how a candidate rates you. On the top five? "Setting expectations upfront is extraordinarily important. If you apply, here is what is going to happen." A founder of the Candidate Experience award, Gerry gives insights into the candidate psyche and warns that leaders "must understand the change that is taking place in how decisions are made by candidates. That is totally missing. . . Despite the fact that we talk about candidate experience in every moment, in every session of every day, we still don't look at the issue from the candidate's point of view. We are still talking about what we want to do to a candidate as opposed to empowering candidates to make better decisions about whether this is the right time to come to us." In this refreshing interview, Gerry encourages employers to get more real with candidates with feedback like: "'Based on what I can see on your resume, you have about a one percent chance of competing for this job. You need to up your game in relation to these skills, or this knowledge or experience.' We have the data for people to do this." Gerry explores how technology mania "takes us away from the basics of what we are trying to accomplish," as well as how we can use technology to get the candidate experience right.