Anthony Karls explains the importance of optimizing online storefronts for local businesses, especially law firms. He emphasizes the significance of Google Maps, Facebook, Bing, and Yelp in the digital presence. He shares data showing that 42% of Google searchers engage with the map listings and offers advice on maintaining an active and accurate profile to boost engagement and business growth.

00:00 Introduction and Overview
00:10 Importance of Primary Map Storefronts
01:29 Optimizing Your Google Business Profile
02:35 Other Key Online Storefronts
03:48 Maintaining and Engaging with Your Storefronts
05:27 Conclusion and Call to Action

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