In this insightful episode, host Justin Starbird speaks with Lauren Moore, Conference Director at Informa Markets Engineering, about the strategies and best practices for making the most of trade shows like the upcoming MD&M West.

Lauren shares valuable advice for exhibitors, sponsors, and attendees, along with discussing exciting new developments in the industry, including innovation and sustainability.

Key Takeaways:

📌 Preparation is crucial: Exhibitors should start planning and aligning with company goals well in advance, as early as 20-25 weeks before the show.

📌 Interactive engagement matters: Successful booths attract attention through interactive experiences that go beyond giveaways—engagement is key to standing out.

📌 Importance of in-person connections: Trade shows offer a unique opportunity for team building, collaboration, and internal learning that can't always be replicated in remote settings.

📌 Bring the right team: Lauren and Justin emphasize bringing not just sales staff, but engineers or other team members to help foster internal relationships and provide expert insights.

📌 Plan your experience as an attendee: From networking to education, having clear goals and leveraging tools like the My Show Planner app can help attendees maximize their time.

📌 Community building is vital: Trade shows are evolving to support niche groups within industries, offering networking opportunities for women, startups, and people of color.

As trade shows continue to evolve, they remain a powerful platform for connection, innovation, and growth. Whether you're an exhibitor aiming to elevate your brand, an attendee looking to expand your knowledge, or a team seeking opportunities for collaboration, thoughtful preparation and engagement can make all the difference. Lauren Moore's insights remind us that the value of trade shows goes beyond business transactions—it's about fostering relationships, embracing innovation, and being part of a larger community that drives the industry forward.