This episode of the R-Value podcast is an exciting listen for any insulation contractor looking to grow their business, but even more so for spray foam contractors! You won’t want to miss out on the great deal offered in this podcast. To learn more and take advantage of this Angi deal, read more below.  

In this episode, IDI's Ken Allison welcomes special guest Ryan White, a Corporate Partnerships expert at Angi. They have an in-depth discussion about how contractors can leverage Angi's platform to enhance their business growth, manage leads effectively, and make the most of digital marketing tools.

The conversation begins with an overview of Angi (formerly Angie's List) and its evolution in the digital marketplace. Ryan White details how Angi has adapted to the changing needs of both contractors and customers, highlighting their focus on real-time leads and quality control improvements. He emphasizes the importance of presenting businesses effectively on the platform, explaining how Angi assists in building detailed profiles and providing ongoing support to their partners.

White also addresses key topics like the distinction between Angie Ads and Angie Leads, the strategic use of zip codes for targeting potential clients, and the nuances of managing and responding to customer reviews. He shares insights into Angi's future direction, including their shift towards a marketplace model, which will enhance customer and contractor interactions by allowing customers to select from a presented list of contractors.

Angi has also provided R-Value listeners with a special offer for joining Angi. Email Ryan at [email protected] and sign up by 4/15 and they will waive the fee for 2024, give you an account manager to help you build your Angi page, and give you $600.00 worth of leads for $300.00.

In this episode: 

1:20 - Overview and Evolution of Angi (formerly Angie's List)

5:30 - Angi Ads vs. Angi Leads: Understanding the Difference

9:00 - Angi's Marketplace Model and Future Direction

13:30 - How Angi helps you respond faster to leads

16:30 - Managing Customer Reviews and Lead Quality

20:30 - Lead management on the Angi platform

23:00 - Exclusive Offer for R-Value listeners to Join Angi!