In this episode, David Osborne discusses strategies for maximizing market potential in the DJ and event services industry. 
He emphasizes the importance of assessing your market, understanding core offerings, and recognizing market saturation. 

The conversation also covers strategies for market expansion, pricing adjustments, and navigating operational challenges. 
David provides key questions for business growth and encourages listeners to conduct thorough research and be patient in their evaluations.

Key Takeaways

• Maximizing market potential requires a thorough assessment of your local area.
• Understanding your core offerings is essential for targeting the right clientele.
• Market saturation can limit growth; knowing your competition is key.
• Adjusting your services can help tap into new client segments.
• Operational challenges arise when diversifying service offerings.
• Expanding into new markets requires careful planning and logistics.