Sign up to save your podcasts
Or
Share Maximizing Your ROI with the RIGHT Audience for Facebook Ads
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Maximizing Your ROI with the RIGHT Audience for Facebook Ads
Using Facebook's unique AI to find the right audience for your ads is better than any targeting specific audiences.
Broad targeting is age, gender, and location as the only targeting parameters used. Interest targeting has nothing to do with buying intent, so using it as a purchasing parameter means that you're paying extra to target people with technology that is effectively obsolete. Lookalike audiences with small data sets are less effective than leveraging the trillions of data points across billions of people that Facebook has.
Ads make their own audience, so paying extra to get lower quality attention is not a good business model.
Using broad targeting lets Facebook's AI target the best people so that you buy the best types of attention at the lowest cost, and it never fatigues.
Resources:
Get unlimited access to all our ebooks, masterclasses & 3 classes a week
👉 www.DisrupterSchool.com/EnrollInDisrupterSchool
The Facebook Ads MBA Program is an immersive Hi-Touch accelerator
👉 www.MBA.FacebookDisrupter.com
Book time to talk with me:
👉 www.Consulting.FacebookDisrupter.com
Join my newsletter:
👉 www.Newsletter.FacebookDisrupter.com
Chapters:
00:00 Using Facebook's unique AI to find the right audience for your ads
00:27 Maximize Your Business Potential with Broad Targeting
03:24 How to Reach More Customers with Broad Targeting - Tips and Strategies
View all episodes
By Charley Tichenor
5
66 ratings
Using Facebook's unique AI to find the right audience for your ads is better than any targeting specific audiences.
Broad targeting is age, gender, and location as the only targeting parameters used. Interest targeting has nothing to do with buying intent, so using it as a purchasing parameter means that you're paying extra to target people with technology that is effectively obsolete. Lookalike audiences with small data sets are less effective than leveraging the trillions of data points across billions of people that Facebook has.
Ads make their own audience, so paying extra to get lower quality attention is not a good business model.
Using broad targeting lets Facebook's AI target the best people so that you buy the best types of attention at the lowest cost, and it never fatigues.
Resources:
Get unlimited access to all our ebooks, masterclasses & 3 classes a week
👉 www.DisrupterSchool.com/EnrollInDisrupterSchool
The Facebook Ads MBA Program is an immersive Hi-Touch accelerator
👉 www.MBA.FacebookDisrupter.com
Book time to talk with me:
👉 www.Consulting.FacebookDisrupter.com
Join my newsletter:
👉 www.Newsletter.FacebookDisrupter.com
Chapters:
00:00 Using Facebook's unique AI to find the right audience for your ads
00:27 Maximize Your Business Potential with Broad Targeting
03:24 How to Reach More Customers with Broad Targeting - Tips and Strategies
More shows like The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
View all
Shopify Masters
374 Listeners
The Game with Alex Hormozi
4,319 Listeners
HighLevel Spotlight Sessions
10 Listeners