[Sponsored episode]

In this special episode, Richard and Chris talk to Christian Dankl and Holly Gibb of Precise.TV about their data-driven approach to YouTube advertising. They discuss how toymakers can maximize the company's targeting, creative and data collection to drive greater awareness and sales. In a competitive market, Christian and Holly discuss how to make budgets go further and why their approach works. As the company moves into the U.S., this is an insightful and informative conversation for anyone looking to make the most of their YouTube presence.