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2013 – In a $1.1 billion deal, Yahoo acquired the blogging site Tumblr. This caused many concerns for those using the service – especially those who curate blogs with pornographic content. However, Yahoo insisted they will be running Tumblr as a separate company and will not interrupt any account unless it breaks laws (such as child pornography).

Yahoo did de-list a lot of those blogs in their search a couple months later to give others a clean-search experience.

In 2017, Verizon bought Yahoo, and all remaining assets thereof. Tumblr is an “Oath Subsidiary”, meaning it works independent to Verizon. In March, 2019, Tumblr removed any adult content, trying to boost their SEO, and advertising options.