Happy Mouth

May 27, 2021: Grubhub Launches Platform For Independents

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Independents are getting another big boost as we come out of the coronavirus pandemic. Grubhub, one of the top food delivery apps, announced they’re launching a commission-free platform for independent restaurants and bars.

On this episode of the Happy Mouth podcast, restaurateur Philip Camino and chef Nyesha Arrington discuss Grubhub’s new platform, Grubhub Direct. Nyesha and Philip break down what benefits the new platform will bring and what other solutions exist for independents. They also share their insight on just how helpful this service might actually be for smaller restaurants that need a web presence.

Listen to Philip and Nyesha discuss Grubhub Direct:
  • 90% of restaurant sales were off-premise at one point during the pandemic
  • Over 50% of adults have used a delivery app in the past year
  • Grubhub Direct allows independents to create customizable ordering websites and provides access to customer data
  • To sign up, there will be a $99 set-up fee and $49 monthly hosting fee for Grubhub Direct, plus standard credit card processing fees
  • However, all fees are being waived through May 2022 if you join the waitlist now
  • UberEats and DoorDash have been offering a similar service

    • Links:

    Happy Mouth Podcast Instagram

    Happy Mouth’s May 12 episode on restaurant recovery

    Restaurant Dive - Grubhub launches commission-free platform

    Restaurant Business - Sysco says that independents have recovered in some markets

    We have a lot more content coming your way! Be sure to check out our other shows:

    Full Comp 

    The Happy Mouth Morning Show

    Restaurant Marketing School

    The Playbook  

    ...more
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    Happy MouthBy Philip Camino & Nyesha Arrington
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