Wake up to the power of HubSpot! Join Chris Carolan, Casey Hawkins, and George B. Thomas as they unpack the latest HubSpot updates in your unofficial morning show. Discover how you can unlock the true potential of the HubSpot customer platform and elevate your user experience.

In this episode, we cover:

- **Smart Properties and AI Integration**: Learn how smart properties can enhance your data management by allowing you to ask tailored questions, directly improving your CRM experience.

- **Chat Widget Enhancements**: Explore the upgraded chat widget with a new help tab, providing seamless access to your knowledge base and improving self-service support.

- **Data Sync App for Monday.com**: Understand the capabilities of the new data sync app that allows two-way data synchronization between HubSpot and Monday.com, streamlining workflows.

- **Customer Agent Assignments**: Discover how businesses can assign customer agents to email accounts, ensuring timely and personalized responses for improved customer satisfaction.

- **Model Context Protocol (MCP)**: Get insights into this emerging standard that enables AI models to interact with HubSpot data, reducing operational burdens and enhancing efficiency.

Key takeaways from this video include actionable strategies to optimize your HubSpot experience, enhance customer interactions, and leverage AI for smarter data management. Don't miss out on valuable insights that can transform your approach to using HubSpot. Tune in and start your day informed and inspired!