This week we audit three marketing campaigns and their impact on social change. 

The first case study focuses on Dove's "Cost of Beauty + Self Esteem Project," which highlights the cost of beauty and self-esteem, and advocates to sign a petition to pass the Kids Online Safety Act. Spoiler alert: Dove does an excellent job. 

Next up is Samsung's Voices of Galaxy campaign, which highlights real people making positive impacts through unusual uses of their phones. For this campaign, we provide solutions for a number of the missed opportunities for good.

Final case study is P&G's "Unbecoming: My Black is Beautiful" celebrating natural hair and redefining beauty standards for Black women. We highlight the campaign's success in inclusivity, and representation, as well as offer an additional suggestion to achieve maximum impact.

RESOURCES + LINKS:

DOVE

• Cost of Beauty l A Dove Film: Dove Self Esteem Project 

• Dove Self-Esteem Project

• Candice Brathwaite in Conversation with Self Esteem

• Parents Together Action

• Common Sense Media

• Sign the Petition - Kids Online Safety Act

• Dove Real Virtual Beauty

SAMSUNG

• Voices of Galaxy: Inside Indigenous Chief Uruma Kambeba's Effort to Protect The Amazon

• Voices of Galaxy: Ocean Bound Plastic Planters

• Voices of Galaxy: Bolivian Women Driving Social Change with Skateboards and Smartphones

• Amazon Watch

• World Wildlife Fund (WWF)

• Rainforest Foundation

• The Nature Conservancy

• Amazon Conservation Team

MY BLACK IS BEAUTIFUL

• My Black is Beautiful: Unbecoming (Director's Cut)

• MBIB x Unbecoming BTS

• The Look

• The Talk  

• The Choice

• P&G's Widen the Screen Initiative

• Previous partnership: My Black Is Beautiful x Therapy for Black Girls

• Therapy for Black Girls

CALL TO ACTION: Sign the Petition for the Kids Online Safety Act

We’d love to hear from you: 

• What are your recommendations for a value add for My Black is Beautiful?

• What campaigns are you seeing that are doing it well?

• Who would you like to see us interview?

• What campaign would you like us to audit?

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