Maya is joining me today to talk about lots of stuff! She helps ambitious marketing executives accelerate their career growth. She's a VP of Marketing, Ex-Google, and Microsoft, a best-selling author, and a startup adviser.

Here's what we talked about:

0:00 - Intro

3:32 - How much did having a best-selling book help you in your career?

7:16 - How to design a customers journey from “what is this” to “I want this”

10:31 - Talking to your customers helps you help them better

16:35 - Should marketeers be on the sales calls?

22.18 - To create valuable content you need to hire an expert, not just a copywriter

28:47 - When is the right time for a startup to create a marketing team?

31:14 - Should the VPs and CMOs create the strategy or should they wait for the team

35:29 - How is marketing contributing to the revenue results?

41:41 - Aligning marketing and sales goals are necessary for success 

44:15 - How to lead teams today?

47:05 - How much should we share the burden with the team

54.27 - Your employees are superstars and rockstars, give them the freedom to grow 

1:03:09 - Outro

Find more info and reach out to Maya using these links:

https://www.linkedin.com/in/mayagrossman/

https://www.mayagrossman.com/

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