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We live in a world obsessed with knowledge — facts, stats, data — but real transformation doesn’t come from knowing. It comes from understanding.
In this episode, I explore the crucial difference between Vidya, the kind of knowledge you can receive from books or teachers, and Jnana, the lived, internal knowing that changes your behavior without effort.
Through analogies, ancient wisdom, and modern examples, I unpack why true understanding can’t be taught — it must be felt. I look at why willpower fails, how subjective experience becomes your teacher, and how to cultivate awareness that leads to real change.
This isn’t about learning more — it’s about seeing more clearly.
If you’ve ever wondered why you "know better" but still don’t do better, this will reframe that completely.
Follow me everywhere: https://beacons.ai/andyfranklin
All ideas discussed in this episode are subjective and subject to change over time. I am never saying my ideas are the only truth. Everyone has to make their own decisions on what they think and what they believe.Any generalisations or nuance missed is never meant as a deliberate act of ill will towards any specific persons or groups.It is my hope that my ideas will be just the catalyst for your own questions and journey around this subject.
By Andy FranklinWe live in a world obsessed with knowledge — facts, stats, data — but real transformation doesn’t come from knowing. It comes from understanding.
In this episode, I explore the crucial difference between Vidya, the kind of knowledge you can receive from books or teachers, and Jnana, the lived, internal knowing that changes your behavior without effort.
Through analogies, ancient wisdom, and modern examples, I unpack why true understanding can’t be taught — it must be felt. I look at why willpower fails, how subjective experience becomes your teacher, and how to cultivate awareness that leads to real change.
This isn’t about learning more — it’s about seeing more clearly.
If you’ve ever wondered why you "know better" but still don’t do better, this will reframe that completely.
Follow me everywhere: https://beacons.ai/andyfranklin
All ideas discussed in this episode are subjective and subject to change over time. I am never saying my ideas are the only truth. Everyone has to make their own decisions on what they think and what they believe.Any generalisations or nuance missed is never meant as a deliberate act of ill will towards any specific persons or groups.It is my hope that my ideas will be just the catalyst for your own questions and journey around this subject.