Lots of business owners try to be 'one size fits all' and in the fear of losing business, they try to serve everybody. In this episode, Billy Farrell is joined by Gemma McEwan, online personal trainer and fitness & lifestyle coach, to discuss the importance of identifying and focusing on a niche market for your business.
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Connect with this episode's guest, Gemma McEwan: https://www.instagram.com/gemmamcewancoaching/
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