In this episode of the Founder Fridays podcast presented by Happier Grocery, we chat with Mayssa Chehata, founder of BEHAVE—a low-sugar, clean-label candy brand that proves you don’t have to compromise taste to eat better. Gluten-free, keto-friendly, and free of sugar alcohols, BEHAVE is designed to satisfy your sweet tooth without the blood sugar crash. Mayssa opens up about the inspiration behind the brand, what it takes to disrupt the candy aisle, and the honest highs and lows of building a business.