The conversations keep flowing! This time around we take it to Cameroon talking to a rapper by the name of Riflex who is currently based in the USA. We had a very interesting discussion on what it means being an African musician in the diaspora looking to find validation for your art both home and away. Where do you focus your efforts? Is the reception the same in both places? What are some of the sacrifices you have to make for your career? This and more was discussed! Listen and enjoy!

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Digital Marketing plays a huge role in today’s music industry. This is no longer just limited to just advertising trying to sell tickets or music. The digital space is vast. We have social media platforms and various ways of facilitating two-way communication between musicians and their fans. This also applies to other brands within the industry as well.

We take some digital marketing questions to Uganda and engage Nsimbi Josh on what it takes for musicians to capitalise on the opportunities within the field. What is being done right? What can be improved? How important is digital marketing to musicians nowadays? How can they use digital to diversify and increase revenue? We also discussed how marketers can use their skillset to educate the teams around musicians to improve the quality of social interaction and empowering them to maximise online. There was plenty to talk about and we sure did. Enjoy!

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It was fantastic getting the opportunity to chat with podcaster and music enthusiast Ado Veli about the Kenyan music industry. It has seen its highs and its lows over the years. There is plenty of promise but doing music business in the Kenyan environment is quite a challenge. Ado Veli takes us on a journey where we discover the golden age of Kenyan popular music and how the industry has evolved since then. We also talk about piracy and where artists need to pull up their socks in order to make the most of their music.

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Another week brings a brand new interview! Had the pleasure of chatting with one of Botswana’s best musicians based in the UK. She is no stranger to being in the limelight with a buzzing Facebook page and plenty of views on her videos. Her music is vibrant, her message is consistent, her fans are engaged. This is the African Music Industry Podcast interview with Lorraine Lionheart.

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I had the fantastic opportunity to talk to Cape Town-based DJ and producer, Pro-G. He has been in the industry for over a decade now and holds residency on 5FM, South Africa and Coco club in Cape Town. Let’s hear what he has to say

This month (on December 12, 2017) we are launching a new podcast called “African Music Industry”. It is a show where we interview various music professionals such as producers, artists, DJs, A&R reps, podcasters and more to get different perspectives of the music industry in Africa.