This outlines Mazda’s comprehensive strategy for cultural transformation by applying John Kotter’s eight-step framework for organizational change.

Facing a volatile automotive industry, the company launched the "Blueprint" project to shift its internal mindset toward openness, collaboration, and shared passion. The initiative involves a five-year plan that has progressed from large-scale employee training to active workplace implementation. By fostering small wins in departments like advertising and R&D, Mazda aims to overcome bureaucratic barriers and entrenched behaviors.

It illustrates how a major corporation can systematically rebuild its corporate culture to ensure long-term survival and innovation.