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MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen
Guest Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can't Buy and Sellers Can't Sell and what You can Do About It.
Ever wondered why that hot prospect didn't pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew's take on this missing link between sales & marketing.
Part 1 - Why Buyers Can't Buy...and the Missing Link Between Sales & Marketing (http://s3.amazonaws.com/cpshowaudio/int_sdm_p1.mp3)
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Guest Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can't Buy and Sellers Can't Sell and what You can Do About It.
Ever wondered why that hot prospect didn't pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew's take on this missing link between sales & marketing.
Part 1 - Why Buyers Can't Buy...and the Missing Link Between Sales & Marketing (http://s3.amazonaws.com/cpshowaudio/int_sdm_p1.mp3)