IT Market Buzz - Audio only

Part Two of our interview with Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can't Buy and Sellers Can't Sell and what You can Do About It

Ever wondered why that hot prospect didn't pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew's take on this missing link between sales & marketing.

Part 2 - What You can Do About It (http://s3.amazonaws.com/cpshowaudio/int_sdm_p2.mp3)

Guest Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can't Buy and Sellers Can't Sell and what You can Do About It.

Ever wondered why that hot prospect didn't pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew's take on this missing link between sales & marketing.

Part 1 - Why Buyers Can't Buy...and the Missing Link Between Sales & Marketing (http://s3.amazonaws.com/cpshowaudio/int_sdm_p1.mp3)

(Part Two) As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing.

Part 2 - The Unique Challenges of SAAS (Software-as-a-Service) Marketing (http://s3.amazonaws.com/cpshowaudio/sjajeh%2Fint_sjajeh_p2_mp3.mp3)

As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing.

Part 1 - Being a Trusted Advisor to the CEO...and Connecting with B2B Buyers (http://s3.amazonaws.com/cpshowaudio/sjajeh%2Fint_sjajeh_p1_mp3.mp3)

(Part 2) Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin.

Part 2 - What Marketers Must Know about Supporting Sales (http://s3.amazonaws.com/cpshowaudio/jkonrath%2Fint_jkonrath_p2_mp3.mp3)

Click here to learn more about Jill Konrath (http://copypunch.com/marketbuzzshow/guest-jill-konrath) and her new book SNAP Selling (FREE EXTRAS! Get your copy of Jill's free sales acceleration tools!).

Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin.

Part 1 - How to Survive the Delete...and What Your Prospects are REALLY Worried About (http://s3.amazonaws.com/cpshowaudio/jkonrath%2Fint_jkonrath_p1_mp3.mp3)

Click here to learn more about Jill Konrath (http://copypunch.com/marketbuzzshow/guest-jill-konrath) and her new book SNAP Selling (FREE EXTRAS! Get your copy of Jill's free sales acceleration tools!).

Research guru Ed Erickson highlights what you can learn from the largely untapped stream of public conversations. Also covered: how to get more from the data you already have...and realities of B2B buyer decision-making.

Full Interview - Social Media for Research and How to Get More Value from Your Data (http://s3.amazonaws.com/cpshowaudio/eerickson/int_eerickson_mp3Master.mp3)

Transcripts Part 1 | Part 2

Learn more about Ed Erickson (http://copypunch.com/marketbuzzshow/guest-ed-erickson) and his firm Erickson Research (http://www.ericksonresearch.com).

(Part Two) Guest Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine

Don't wait for the CEO to sign you up! Christopher talks about the common gaps between sales & marketing...and practical steps to profit-driven collaboration. He brings over 20 years of hands-on experience to the issue of sales and marketing alignment.

Part 2 - You Already Have People, Technology and Tools...Now Get Them Working Together (http://s3.amazonaws.com/cpshowaudio/int_cryan_p2.mp3)

Guest Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine

Don't wait for the CEO to sign you up! Christopher talks about the common gaps between sales & marketing...and practical steps to profit-driven collaboration. He brings over 20 years of hands-on experience to the issue of sales and marketing alignment.

Part 1 - You've Seen It Happen: Common Gaps between Sales & Marketing and Practical Solutions (http://s3.amazonaws.com/cpshowaudio/int_cryan_p1.mp3)

(Part Two) Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content.

Part 2 - The Contagious Content Formula: What Marketers Get Wrong and How to Get it Right (http://s3.amazonaws.com/cpshowaudio/aalbee%2Fint_aalbee_p2_mp3Master.mp3)