Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content.

Part 1 - What You Should Know about Buyers...and Common Mistakes (http://s3.amazonaws.com/cpshowaudio/aalbee%2Fint_aalbee_p1_mp3Master.mp3)

(Bonus Clip) Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya

Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who's playing to win MUST be aware of Paul's insights about the true measures of social media: loyal, happier customers and increased revenue.

Bonus Clip - Mining Intelligence from Social Media (http://s3.amazonaws.com/cpshowaudio/pd_090110%2Fint_extra1_pdunay.mp3)

(Part Two) Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya

Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who's playing to win MUST be aware of Paul's insights about the true measures of social media: loyal, happier customers and increased revenue.

Part 2 - Powerful, Authentic, Strategic Customer Support with Social Media (http://s3.amazonaws.com/cpshowaudio/int_pdunay_p2.mp3)

Bonus Clip - Mining Intelligence from Social Media (http://s3.amazonaws.com/cpshowaudio/pd_090110%2Fint_extra1_pdunay.mp3)

Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya

Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who's playing to win MUST be aware of Paul's insights about the true measures of social media: loyal, happier customers and increased revenue.

Part 1 - Facebook is the Third-Largest Country...and How That Changes The World for Marketers (http://s3.amazonaws.com/cpshowaudio/int_pdunay_p1.mp3)