Guest Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine

Don't wait for the CEO to sign you up! Christopher talks about the common gaps between sales & marketing...and practical steps to profit-driven collaboration. He brings over 20 years of hands-on experience to the issue of sales and marketing alignment.

Part 1 - You've Seen It Happen: Common Gaps between Sales & Marketing and Practical Solutions (http://s3.amazonaws.com/cpshowaudio/int_cryan_p1.mp3)