This stands for Specific, Measurable, Actionable, Relevant, Time Bound

When a business or any organisation for that matter wants to do something, it has to be measured for success. 

A goal without a timeline and a way of attaining it, is just like taking a warm bath. The effect is not permanent. The power or prayer alone doesn’t heal you, you still need to go see the doctor, take your meds and eat right and exercise and all that.  THE SMART measure is to have a specific goal that can be measured for success and the kind of actions that need to be done to attain it and how relevant the goal is to the big picture of the whole organization and most importantly by when it will be done taking into account all the possibilities and limitations that cover it. This is why in the last episode when I talked about Strategic Planning, I stressed the importance of having a TEAM. If you have no team, then you cannot execute and effective SMART MEASURE.

TEAM stands for TACTICAL ENFORCERS AND MANAGERS. TEAM. You cannot be SUPERMAN in your business. Do you know what happens to Superman in the end, HE DIES. DON’T BE SUPERMAN.

What marketing has been is a way to promote and spread the kind of service and product your business is doing. Traditionally this was done via print with newspapers and magazines, then on to radio, and tv and now via the internet through social media. The way was, you take a product or service and tell people why they should get it. This was done through advertising. Now let me state it clearly, ADVERTISING is not marketing, neither is BRANDING.

What is branding

Branding is the essence of how a person, commodity or service is appraised in value in the eye of the receiver or user of said brand.

This is my definition. But you will that it also applies well to any product or service that you apply this meaning to.