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MBA Training Marketing
MBA Training Marketing episodes
- How Amazon turned retention into its primary growth engine
Amazon's decision to build Prime around habit rather than discount reshaped how the company acquires, retains, and monetizes customers across every product line. The mechanics behind that choice offer CMOs a concrete model for treating the customer lifecycle as a revenue engine, not a defensive cost center.
Go deeper, free lessons
- CMO playbook & advanced tactics for loyalty & retention
- Loyalty & retention: real-world application
- Loyalty & retention: frameworks & methodology
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- CMO playbook & advanced tactics: pricing strategy that drives revenue
Full transcript: https://www.mba-training.com/en/podcast/marketing/amazon-retention-lifecycle-growth-levers
The article: https://www.mba-training.com/en/blog/amazon-retention-lifecycle-growth-levers
MBA Training, mba-training.com
5 min - How LEGO rebuilt its marketing stack on composable architecture
LEGO's migration away from a monolithic digital platform toward a composable, API-first architecture offers one of the clearest real-world tests of what this approach actually costs and delivers. The lessons cut both ways: real gains in speed and personalization, and real friction that most vendors quietly omit from their pitch decks.
Go deeper, free lessons
- MarTech stack architecture: frameworks & methodology
- Real-world application: building and running a MarTech stack that actually drives revenue
- CMO playbook & advanced tactics for MarTech stack architecture
- MarTech stack architecture: foundations & core concepts
- CMO playbook & advanced tactics: CDP & first-party data
Full transcript: https://www.mba-training.com/en/podcast/marketing/composable-headless-marketing-stack-lego
The article: https://www.mba-training.com/en/blog/composable-headless-marketing-stack-lego
MBA Training, mba-training.com
5 min - Balancing brand and performance budgets: the 60/40 rule explained
Most marketing budgets get pulled toward performance spend because the results are measurable and the feedback is fast. This article breaks down the 60/40 framework, what it actually means in practice, and when following it would be a mistake.
Go deeper, free lessons
- CMO playbook & advanced tactics for budget allocation & forecasting
- Frameworks & methodology for marketing budget allocation & forecasting
- CMO playbook & advanced tactics for marketing mix modeling
- CMO playbook & advanced tactics for board & CFO communication
- CMO playbook & advanced tactics for integrated media planning
Full transcript: https://www.mba-training.com/en/podcast/marketing/brand-performance-budget-balance
The article: https://www.mba-training.com/en/blog/brand-performance-budget-balance
MBA Training, mba-training.com
5 min - The creator economy as a media channel: a CMO playbook
The creator economy has matured past novelty into a media channel that rivals paid and owned in reach, trust, and cost efficiency. This playbook walks through how to build, manage, and measure a creator program that delivers consistent commercial results.
Go deeper, free lessons
- CMO playbook & advanced tactics for integrated media planning
- CMO playbook & advanced tactics for omnichannel attribution
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- Real-world application of integrated media planning
- CMO playbook & advanced tactics for budget allocation & forecasting
Full transcript: https://www.mba-training.com/en/podcast/marketing/creator-economy-media-channel-cmo
The article: https://www.mba-training.com/en/blog/creator-economy-media-channel-cmo
MBA Training, mba-training.com
5 min - How Slack built a product-led growth motion that enterprise marketing teams can actually copy
Slack's path from viral SaaS tool to Salesforce's enterprise backbone offers one of the clearest blueprints for running a PLG motion inside a large marketing organization. This case study breaks down the specific mechanics, where the numbers hold up, and what CMOs need to adapt before applying the same logic.
Go deeper, free lessons
- Real-world application: go-to-market strategy in practice
- CMO playbook & advanced tactics for go-to-market strategy
- Real-world application of pricing strategy
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- Loyalty & retention: real-world application
Full transcript: https://www.mba-training.com/en/podcast/marketing/product-led-growth-enterprise-marketing-slack
The article: https://www.mba-training.com/en/blog/product-led-growth-enterprise-marketing-slack
MBA Training, mba-training.com
5 min - Incrementality testing: the playbook for replacing last-click attribution
Last-click attribution has been quietly lying to your media budget for years, and privacy deprecation has made the distortion worse. This playbook walks you through how to run incrementality tests that tell you what your spend is actually doing.
Go deeper, free lessons
- CMO playbook & advanced tactics for omnichannel attribution
- Real-world application of marketing mix modeling
- Real-world application of A/B testing
- CMO playbook & advanced tactics for cookieless & data clean rooms
- CMO playbook & advanced tactics for budget allocation & forecasting
Full transcript: https://www.mba-training.com/en/podcast/marketing/incrementality-testing-last-click-attribution
The article: https://www.mba-training.com/en/blog/incrementality-testing-last-click-attribution
MBA Training, mba-training.com
5 min - Reading and improving ROAS honestly
ROAS is the metric marketers quote most and misread most. This playbook shows how to strip out the noise, build a number you can actually trust, and then move it in the right direction.
Go deeper, free lessons
- Frameworks & methodology: CAC, LTV & ROAS
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- Real-world application of CAC, LTV & ROAS
- CMO playbook & advanced tactics for omnichannel attribution
- Real-world application of marketing mix modeling
Full transcript: https://www.mba-training.com/en/podcast/marketing/roas-honest-measurement-playbook
The article: https://www.mba-training.com/en/blog/roas-honest-measurement-playbook
MBA Training, mba-training.com
5 min - The unlikely origin of short-form video: how six seconds changed everything
Short-form video did not arrive fully formed from Silicon Valley's imagination. Its roots run through a stranger, more chaotic history than most marketing textbooks acknowledge.
Go deeper, free lessons
- Brand storytelling: real-world application
- Brand storytelling: frameworks & methodology
- SEO & content marketing: real-world application
- Real-world application of paid digital marketing
- CMO playbook & advanced tactics: SEO & content marketing
Full transcript: https://www.mba-training.com/en/podcast/marketing/short-form-video-strategy-platforms
The article: https://www.mba-training.com/en/blog/short-form-video-strategy-platforms
MBA Training, mba-training.com
5 min - Repositioning without losing your base: a CMO playbook
Repositioning a brand is one of the hardest moves a CMO can make: the market demands change, but your existing customers chose you for reasons you're about to revise. This playbook walks through how to shift brand meaning without alienating the people who built your revenue.
Go deeper, free lessons
- CMO playbook & advanced tactics for rebranding
- Rebranding frameworks & methodology
- Rebranding in the real world: what actually happens when you change everything
- CMO playbook & advanced tactics for customer research
- CMO playbook & advanced tactics for brand strategy
Full transcript: https://www.mba-training.com/en/podcast/marketing/brand-repositioning-retain-loyal-customers
The article: https://www.mba-training.com/en/blog/brand-repositioning-retain-loyal-customers
MBA Training, mba-training.com
5 min - Measuring influencer ROI past vanity metrics: a CMO's playbook
Likes and follower counts tell you almost nothing about whether an influencer campaign moved your business forward. This playbook shows CMOs how to build a measurement framework that connects influencer spend to revenue, retention, and brand equity.
Go deeper, free lessons
- CMO playbook & advanced tactics for omnichannel attribution
- CMO playbook & advanced tactics: mastering CAC, LTV & ROAS at scale
- Real-world application of marketing mix modeling
- CMO playbook & advanced tactics for board & CFO communication
- CMO playbook & advanced tactics for A/B testing
Full transcript: https://www.mba-training.com/en/podcast/marketing/influencer-roi-beyond-vanity-metrics
The article: https://www.mba-training.com/en/blog/influencer-roi-beyond-vanity-metrics
MBA Training, mba-training.com
5 min
About MBA Training Marketing
From the publisher's feed
MBA Training Marketing. Strategy in brand, growth, performance and MarTech, for marketing leaders and aspiring CMOs. New episodes every week, transcripts at mba-training.com.